Benefit THEY’RE REAL! Mascara Swatches and Review

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I’m sure by now you’ve seen the ads for Benefit They’re Real Mascara… the beautiful brunette with the huge ta-ta’s promoting huge lashes.  I happen to have a sample of this mascara that I received from one of my various online orders to see if I also get huge ones.  Lashes, I mean.

From the Sephora website:

What it is:
A jet-black mascara that lengthens, curls, volumizes, lifts, and separates lashes for a spectacular “out-to-here” look.

What it does:
This mascara features an exclusive brush specially designed to maximize the performance of the long-wearing, glossy formula revealing lashes you never knew you had! Staggered bristles grab close to the root, boosting length and volume beyond belief. The precision bristles on the custom-domed tip lift, define, and curl even your tiniest lashes. The end result is luxurious, silky lashes that won’t smudge, clump, or dry out.

Research results:
-94% saw dramatic length and volume*
-90% saw base-to-tip curl*
-94% saw visible lift*
-100% saw long-wearing results*
-*Results observed in a consumer panel survey

They’re Real! Mascara comes in one shade, black, and features a nice brush that looks like it would separate lashes well!  My lashes tend to criss-cross regardless of what I do or what mascara I use, but I thought this mascara worked as well as any could in separating for me.  And I definitely think it lengthened and curled.  How many coats do you think I used for the swatch photos?  Try one.
*** The liner used in the eyeball photos is Bobbi Brown Dual Ended Eye Liner in Caviar/Gold

Benefit They’re Real! Mascara retails for $22 for the full size 0.3oz tube.  You can purchase this at Sephora, Ulta and the Benefit Website.


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Brooke

3 Comments

  1. Since my favorite Chanel Extracils was discontinued I was looking for the "perfect" mascara.

    BLUSHINGNOIR,
    would you say that the formula is closer to Dior mascara's or it is water-based? I really hate rubbing my lashes trying to remove the mascara.
    Thanks

  2. Hlopushka – The ingredients of this mascara list water first. I don't have any removal issues with this one when I take off my makeup in the evening. I like to soak a cotton ball with makeup remover and hold it on my eye for like 10 seconds and then swipe it off. That will usually remove the bulk of it and then as I wash my face if there is anything left it comes right off.

    If you want to check out more of the ingredients here is the link I used! http://www.benefitcosmetics.com/product/view/parentsku/THEYREIB202?intid=comp_00000000ZV

    Please let me know if you have any other questions!

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