OPI Partners with Multi-Platinum International Superstar Mariah Carey to Launch Limited Edition Shades, Featuring the Revolutionary New Liquid Sand™ Nail Lacquers
OPI announces the launch of eight new limited edition shades inspired and hand-selected by multiple Grammy Award winning recording artist Mariah Carey. These shades include four new OPI Liquid Sand™ lacquers featuring groundbreaking technology for a textured, matte finish infused with reflective sparkle.
“OPI is extremely excited to work with Mariah,” says Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “She’s very passionate about beauty and her nails in particular. Her music, which includes 18 Billboard No. 1 singles, served as a wonderful inspiration for glamorous, sultry, vibrant colors.
“To pay homage to her iconic status, we wanted to launch her collection with something completely new and exciting. OPI Liquid Sand nail lacquer offers a never-before-seen look with a pebbled finish that lightly shimmers with fine glitter particles. Worn without top coat, Liquid Sand lacquer gives nails a unique textured matte finish worthy of a superstar.”
Mariah Carey by OPI includes four Studio Shades – ranging from pink glitter to rich plum crème – and four Stage Shades – each featuring the new textured finish.
Studio Shades include:
A Butterfly Moment
(This sophisticated and frosty tan nude has us all a-flutter)
Stay the Night
(Make it last in this matte black with red glints)
Mariah Carey by OPI nail lacquers contain no DBP, Toluene, or Formaldehyde, and feature OPI’s exclusive ProWide™ Brush for the ultimate in application. This promotion will be available beginning January 2013 at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, JCPenney, Pure Beauty, Regis, Trade Secret, and ULTA, for $9.00 ($10.95 CAN) suggested retail for each nail lacquer.
As the world leader in the professional nail care industry, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. Known for its exceptional formula, fashionable colors and iconic names, OPI’s heavily-pigmented lacquers are super rich, long-lasting and chip-resistant – offering an affordable luxury to consumers. OPI nail lacquer is available in over 200 shades and contains no DBP, Toluene, or Formaldehyde. Each lacquer features OPI’s exclusive ProWide™ Brush for the ultimate in application. Currently, OPI is available in over 100 countries and retails a full line of professional items, including nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, gels and acrylics.
ABOUT MARIAH CAREY
With a distinct five-octave vocal range, prolific songwriting and producing talent, Carey has defined the modern pop performance. As a singer/songwriter/producer, she has been recognized with five Grammy Awards, nine American Music Awards, Billboard’s “Artist of the Decade” Award, the World Music Award for “World’s Best Selling Female Artist of the Millennium,” and BMI’s “Icon Award” to name a few. She recently made a substantial mark in film with her critically acclaimed role as a social worker in “Precious,” the 2009 film based on the novel “Push”by Sapphire. A Congressional Award recipient, Carey has generously donated her time and energy to a range of domestic and international philanthropic causes near to her heart including The Fresh Air Fund/Camp Mariah (a retreat where inner-city children explore career development), Save the Music Foundation and Make-a-Wish Foundation among several others.
Mariah is currently in the studio, writing, recording and executive-producing her next album for Island Def Jam Music Group; the lead single “Triumphant (Get ‘Em),” is now available on iTunes. Carey will join the judges’ panel of FOX’s American Idol when the series returns in 2013.