Limited Edition Make Up Bag Will Be Available at Nationwide Mobile Tour in Winter/Spring 2013
NEW YORK, NY – (January 21, 2013) – MAKE UP FOR EVER announced today a partnership with actress Christina Ricci. The Parisian luxury brand has tapped Ricci to design a limited-edition MAKE UP FOR EVER Remix Make Up Bag that will debut on February 1st at the MAKE UP FOR EVER Make Up Bag Remix tour’s first stop in Los Angeles.
Created for the beauty maven-on-the-go, Ricci’s MAKE UP FOR EVER Remix Make Up Bag will feature black faux leather adorned with gunmetal studs, metallic silk screening, and a geometric motif that highlights the brand’s signature red lip – a personal favorite for Ricci. Inside, a hidden pocket is the perfect size to tuck away MAKE UP FOR EVER’s new Pro Finish, a multi-use compact foundation with a patent-pending formula that can be applied wet or dry for buildable coverage and a customized finish. Ricci, a long-time fan of the brand, worked closely with the MAKE UP FOR EVER team to design a bag that would blend fashion and function. Inspired by her own edgy-chic flair and fast-paced lifestyle, Ricci’s MAKE UP FOR EVER Remix Make Up Bag is ideal for toting daily must-have products to stay fresh-faced on the run.
“We’re delighted to be working with Christina Ricci,” said JP McCary, General Manager of MAKE UP FOR EVER, The Americas. “We love that she is not afraid to experiment with make up both on and off the red carpet. Her classic, yet edgy style made her the perfect choice to design our Remix Make Up Bag, which we know will be coveted by fashionistas and beauty aficionados everywhere.”
“I loved collaborating with MAKE UP FOR EVER on a custom make up bag because I got to design something that actually holds everything I need on-the-go,” said Ricci. “My inspiration for the bag was hard rock meets couture, and I added a red lip motif to the geometric design since I love wearing red lipstick. Plus I thought it would add a fun pop of color.”
The MAKE UP FOR EVER Make Up Bag Remix tour hits the road next month in Los Angeles and will travel to nine cities across North America through April 2013. The global brand coveted by top industry artists will aim to educate to consumers in an engaging way at their mobile Make Up School, teaching them how to actually do their own make up, not just have it applied. As part of the Make Up Bag Remix concept, MAKE UP FOR EVER’s team of professional artists will take a look inside consumers’ make up bags and teach them how to properly use what they already own, regardless of the brand.
MAKE UP FOR EVER is bringing the same techniques used by wardrobe stylists in the closet to style consumers’ make up bags at their innovative mobile Make Up School. The idea is to make your make up bag work harder for you. Beginning January 21st, consumers are invited to book appointments for 30 minute one-on-one make up bag evaluations by visiting www.facebook.com/MAKEUPFOREVERUSA.
The limited edition Remix Make Up Bag by Christina Ricci for MAKE UP FOR EVER will be available to consumers visiting the Make Up Bag Remix tour nationwide, as well as on www.sephora.com. The bag retails for $30, or $45 with a Pro Finish Multi-Use Compact Foundation (a $66 value).