Freaking out is only one way to describe my hysterics when I saw the new Urban Decay OZ the Great and Powerful Palettes.
Of course I needed both of them, but so far I’ve only picked up Theodora. The lemming was equal for both, but I took a chance and guessed Theodora will sell out more quickly so it came first.
What the Sephora website says about the Urban Decay Theodora Palette:
What it is:
One of two gorgeous limited-edition palettes inspired by the Disney movie “Oz the Great and Powerful.”
What it does:
Inspired by the Disney film’s theme of good witch vs. bad witch (and the good witch/bad witch dichotomy in all of us), Urban Decay created two collectible palettes loaded with beautiful, never-before-seen shades. Recreate Theodora’s captivating, edgy look with eight all new and exclusive eye shadows in six pans (this set includes two duo-shades that are split in half, with a different color on each side of the pan). Every shade features Urban Decay’s Pigment Infusion System™, the proprietary blend of ingredients that gives each shade its velvety texture, rich color, serious staying power, and blendability.
This set contains:
– 6 x 0.05 oz Eyeshadow in Broken (pale cream satin), Beware (warm brown matte), Bewitch (dark charcoal brown satin), West (deep metallic brown shimmer), Spell (black satin with green and gold shimmer and gold metallic with tonal glitter), Jealous (pale green pearl and dark green pearl)
– 0.03 oz 24/7 Glide on Eye Pencil in Zero (black)
– 0.1 oz Super-Saturated High Gloss Color in Theodora (bright red cream)
– A card with step-by-step instructions on how to get Theodora’s look from the film
What else you need to know:
The Theodora Palette incorporates Urban Decay’s Build Your Own Palette format for total versatility. When you finish the original shades (or whenever you get the urge to experiment), just pop them out and pop your favorite UD shadows into the cool collectible tin. It features a moody, colorful skyscape flanked by Rorschach-like patterns, with Urban Decay and the name of the film in foil lettering.
Theodora is simply a fabulous palette. The shades are wearable and sultry browns and taupes combined with a flash of the green that is going to be so popular this year. The items in Theodora (with the exception of the liner) are exclusive to the set.
The packaging style is that awesome combination of Urban Decay and OZ, but this time the palette is refillable! So, if you’re traveling, you can switch out shades! Or, if you run out, you can replace with another color!
The shadows are soft and so ridiculously pigmented. Blending is easy no matter what shades you’re using and I only experienced fall-out with Beware, but that is okay because for the ‘Theodora look’ you’re supposed to smudge under the eye.
This palette marks my first experience with the Super-Saturated High-Gloss Lip Color. I LOVED this product. It goes on as pigmented as a lipstick but with the high shine of a gloss. It’s simple to line evenly and quick to color in. This particular shade, Theodora, is a warm red that leaves a hint of stain behind as it fades.
For a coordinating liner, Urban Decay has also included a mini 24/7 Glide-On Eye Pencil in Zero. I usually complain about getting this particular shade over and over again, but for this palette it works and I couldn’t imagine another one being better.
Also included in this palette is a card with a Mila Kunis as Theodora ‘Get the Look’.
Mila Kunis I am not (darnit!) but I did re-create the look from the card above. Other products used are Urban Decay Primer Potion, Neutrogena Healthy Volume Mascara, Dior DiorShow Brow Styler, Miracle Skin Transformer Face, Make Up For Ever Pro Finish Multi-Use Powder Foundation and NARS 413 BLKR Multiple (to be reviewed).
For more information on this collection, please see the Official Press Release.