IT Cosmetics Universal Taupe Build-a-Brow Cream Gel Swatches + Review

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Do you have kids? Were you an awesome teenager in the 90’s? Then you probably don’t have eyebrows. If you do then I wish you’d have been there to guide me and be all like “NO. JUST NO” when I reached for the tweezers. My brows were thin, because…the 90’s. Then I had me some kids. You know how they say you gain all this extra hair but then it falls out after you have the baby? That happened. And didn’t stop. Half of my brows went with the hair on my head. Vitamins have helped stop everything, but the brows… never.grew.back. Because of this I need to draw them in without looking insane. My daily HG eyebrow pencil is the IT Cosmetics Your Brows But Better Brow Power Skinny Pencil ($24.00 // Ulta). It’s easy to use and is the most natural brow pencil I’ve ever used. Now IT Cosmetics has a new brow product - the Build-a-Brow Waterproof 5-in-1 Micro-Fiber Creme Gel Stain. Basically we just covered all the bases of what a bald brow needs in that title.

IT Cosmetics Build-a-Brow Creme Gel is available in five shades - Blonde, Auburn, Dark Brown, Gray and Universal Taupe (shown).

I found that this brow gel applied smoothly and the brush made it easy to pick up a tiny bit of product to work into my brow area with small, light strokes. With this gel a little goes a long way and it’s easier to work in some product and brush it through to build up to your desired look rather than scoop up a bunch and look over-done. Build-a-Brow lasted all day and when I went to remove it at night it was hard to get off even with my makeup remover. NO brow cream has ever held on that well. Super impressed! If you want to see this product in action I’m wearing it in this post.

You can purchase the IT Cosmetics Universal Taupe Build-a-Brow Gel now on QVC for $26.36 (normally it’s $29.00). Your first shipment will include the brush for no additional charge. So a waterproof brow gel and the brush for $26? Pretty awesome!

What is your go-to brow product?

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Comments

  1. Sheila says

    You made me LOL because YES and YES to both of your opening statements.
    Sheila recently posted..3 Must Have Products For Curly HairMy Profile

  2. says

    Ooh I need this, except in a more brown shade.
    Kim recently posted..Dreaming of Providenciales,Turks and Caicos and The Sands at Grace BayMy Profile

  3. says

    I haven’t reviewed this yet but I own it. I like the brush, but the product is strangely warm-ish on me in a weird way. I can’t place my finger on it but it’s not right on me. I think I need to play more.
    Justina recently posted..It Cosmetics Naturally Pretty Celebration PaletteMy Profile

    • says

      I think you might need darker than the Universal Taupe… def play in store with the shades when they hit shelves (hopefully lol I want to see them all!)

  4. Kath TheFabZilla says

    Hahaha, 90s and #WTFBrows … I need to try this just to compare it w/ Anastasia Dipbrow
    Kath TheFabZilla recently posted..How To Manage Time When You Don’t Have The TimeMy Profile

  5. Erika says

    The Anastasia Brow Wiz pencils. Yeah. I tried the Dip Brow… YIKES! Nope.
    Erika recently posted..Lancome Color Design 5 Shadow and Liner Palette 109 French NudeMy Profile

  6. MarciaF says

    I think I need this in the Dark Brown. I love that it will come with the brush. My eyebrows keep disappearing as I age.
    MarciaF recently posted..Why don’t you just Glow Up? Ellis Faas Glow Up review and swatchesMy Profile

  7. says

    Looks like a nice gel and I love that it comes with a brush, plus they have auburn. I must find the MAC brow gel that I bought a few months ago and never used. I have bangs and I never seem to get around to doing my brows since they don’t show up that much anyway.
    Allison recently posted..MEG 21 Bright & Firm Eye TreatmentMy Profile

  8. Jenny says

    Unforutantely I also tweezed my eyebrows to DEATH. I tried using the DipBrow pomade by Anastasia for about 5 months, I used it on a daily basis, practiced different techniques, etc., but could NEVER get the hang of it. I finally switched back to the Anastasia brow powder, and am happy with it!
    Jenny recently posted..The Little Black DressMy Profile

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